Designing a bold new identity for outboard motors — electric-first, streamlined, and visually distinct from legacy marine tech. → Brand Identity · EV Innovation · Marine Hardware
YEAR
2025
ROLE
CREATIVE DIRECTOR
VISUAL DESIGNER
SERVICES
BRAND DESIGN
IDENTITY DESIGN
About the project
Electric marine tech, redefined
Hydraax is launching as a marine-grade electric outboard motor brand that prioritizes performance, sustainability, and clean tech innovation. The identity reflects hydrodynamic efficiency and power, with a visual language that translates seamlessly from high-detail product graphics to large-format marine branding. The ‘H+X’ mark functions as a modern emblem — distinctive in the boating sector and ready for a global launch.
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Hydraax
OVERVIEW
Designing a bold new identity for outboard motors — electric-first, streamlined, and visually distinct from legacy marine tech. → Brand Identity · EV Innovation · Marine Hardware
YEAR
2025
ROLE
CREATIVE DIRECTOR
VISUAL DESIGNER
SERVICES
BRAND DESIGN
IDENTITY DESIGN
About the project
Electric marine tech, redefined
Hydraax is launching as a marine-grade electric outboard motor brand that prioritizes performance, sustainability, and clean tech innovation. The identity reflects hydrodynamic efficiency and power, with a visual language that translates seamlessly from high-detail product graphics to large-format marine branding. The ‘H+X’ mark functions as a modern emblem — distinctive in the boating sector and ready for a global launch.
Smooth Scroll
This will hide itself!
This will hide itself!
Hydraax
OVERVIEW
Designing a bold new identity for outboard motors — electric-first, streamlined, and visually distinct from legacy marine tech. → Brand Identity · EV Innovation · Marine Hardware
YEAR
2025
ROLE
CREATIVE DIRECTOR
VISUAL DESIGNER
SERVICES
BRAND DESIGN
IDENTITY DESIGN
About the project
Electric marine tech, redefined
Hydraax is launching as a marine-grade electric outboard motor brand that prioritizes performance, sustainability, and clean tech innovation. The identity reflects hydrodynamic efficiency and power, with a visual language that translates seamlessly from high-detail product graphics to large-format marine branding. The ‘H+X’ mark functions as a modern emblem — distinctive in the boating sector and ready for a global launch.
Smooth Scroll
This will hide itself!
This will hide itself!